Danita sewing in the studio

 As a sustainable fashion brand we are always trying to reduce waste. One of the best ways to stop fashion waste is to only make something when someone wants it. That's why most of our pieces are made-to-order.  The ones that aren't are one-off pieces often made from remnants, reclaimed and vintage fabrics and embellishments.
In our packaging, instead of plastic wrap we make garment bags out of fabric remnants and our mailers are 100% compostable.
We are always thinking of ways we can reuse and upcycle.  But of course it's not always possible. Elastic, thread etc are purchased new and their origins can't be traced but we figure if we all do our best and be more mindful about our choices then sustainability will hopefully become the norm.

Of course the downside is that you have to wait. But hey, if it is worth having, it is worth the wait. We've all become so accustomed to seeing something we want and getting it straight away. But there's something special in carefully choosing a piece that you love and having it handmade specially for you.  




Here's some more information on the fabrics we use.


For our garments with the beautiful prints, we order our fabric from a supplier that ‘prints on demand’ therefore minimizing fabric and ink wastage.  They ethically source the base fabrics and use a pigment printing process that consumes very little water.  This meets the Oeko-Tex 100 requirement to be free of restricted chemicals.

The tees and tee dresses are printed on 100% certified organic cotton knit, unless stated otherwise.


Linen not only feels great to wear but is one of the most sustainable fabrics. It's naturally hypoallergenic, antibacterial, strong and made from flax plant fibres, so when untreated (i.e. not dyed) it is fully biodegradable. 
Flax, the plant from which Linen is made, is also extremely versatile. Every part of the flax plant has traditionally been used to create a worthwhile product – nothing is wasted, and production is cost effective. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton.
Linen is breathable and enhances comfort by keeping you cool in summer and warm in winter.  With its unique texture and softness that feels great to wear and the fact that it just gets better with age means you can hang on to linen pieces for a long time.


TENCEL™ fibers help to maintain the environmental balance by being integrated into nature´s cycle. The fibers originate from the renewable raw material wood which are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.
The environmentally responsible closed loop production process used to make TENCEL transforms wood pulp into cellulosic fibers with high resource efficiency and low environmental impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%. So when you wear it you can have the assurance that your fabric choice isn’t contributing to an adverse impact on the environment.