Danita sewing in the studio

 As a sustainable fashion brand we are always trying to reduce waste. One of the best ways to stop fashion waste is to only make something when someone wants it. That's why most of our pieces are made-to-order.  The ones that aren't are one-off pieces often made from remnants, reclaimed and vintage fabrics and embellishments.
In our packaging, instead of plastic wrap we make garment bags out of fabric remnants and our mailers are 100% compostable.
We are always thinking of ways we can reuse and upcycle.  But of course it's not always possible. Elastic, thread etc are purchased new and their origins can't be traced but we figure if we all do our best and be more mindful about our choices then sustainability will hopefully become the norm.

Of course the downside is that you have to wait. But hey, if it is worth having, it is worth the wait. We've all become so accustomed to seeing something we want and getting it straight away. But there's something special in carefully choosing a piece that you love and having it handmade specially for you.  




Here's some more information on the fabrics we use.


For our garments with the beautiful prints, we order our fabric from a supplier that ‘prints on demand’ therefore minimizing fabric and ink wastage.  They ethically source the base fabrics and use a pigment printing process that consumes very little water.  This meets the Oeko-Tex 100 requirement to be free of restricted chemicals.

The tees and tee dresses are printed on 100% certified organic cotton knit, unless stated otherwise.